September 19th, 2017 by jasonlancaster
Online parts consumers often expect to use a year, make, and model lookup tool to find parts that will fit their vehicle. Then, when they order the part(s), they expect their fitment to match the search criteria. This feature is one of keys to auto parts ecommerce success, but unfortunately this feature also requires a massive amount of data to function correctly.
What’s more, often times the lookup needs to be more specific than just year, make, and model. In most cases, part fitment is determined by trim level, wheelbase, engine, transmission, etc. The search tools (and supporting data) can get surprisingly complex.
September 12th, 2017 by jasonlancaster
If you’re in the business of selling auto parts online, pricing your products for sale ought to be easy. You know how much a part costs, and you just set a price based on profit margin and competition. Simple, right?
The answer, of course, is “No.” Manufacturers often have policies that specify retail pricing, and failing to follow these policies can be trouble. What’s more, it’s not always easy to figure out your part cost because different companies use slightly different terminology.
The article below is an attempt to define common pricing terms and talk about pricing strategy. If you’re new to auto parts ecommerce – or trying to understand why some terms mean different things to different people – this article is for you.
September 5th, 2017 by jasonlancaster
If only we had a crystal ball to see what performance shops will look like twenty years from now. Considering how fast automotive technology is changing, it’s anyone’s guess as to what performance shops will be working on in 2037.
If this is what drivers do in 20 years, what will performance shops do? Photo credit: JCT600
Still, we can make educated guesses based on the changes we’re seeing now. Read the rest of this entry »
August 28th, 2017 by jasonlancaster
Selling auto parts on eBay or Amazon (or other marketplaces) offers a lot of promise. Amazon and eBay sellers who’ve mastered these systems can sell millions of dollars worth of parts every year. Even though the margins are often small, a small percentage of a big number is usually a good thing.
Of course, there are pitfalls too. When you’re selling on the world’s largest auto parts ecommerce website, a small mistake can cost thousands of dollars. There are marketplace rules that must be strictly followed, feedback requirements that can be onerous, and of course, stiff competition.
Our goal with this post is to help parts retailers understand the pros and cons of selling auto parts on Amazon, eBay, or some of the other marketplaces like them. Read the rest of this entry »
August 21st, 2017 by jasonlancaster
The United States Small Business Administration discovered in late 2015 that half of the credit card fraud in the world took place in the U.S. In fact, some analysts predict that businesses will lose a collective $7.2 billion as a result of credit card fraud by 2020. Unfortunately, auto parts ecommerce shops aren’t immune to this widespread phenomenon.
Photo credit: Nick Youngson
March 31st, 2017 by jasonlancaster
It’s pretty common for a customer to ask their local shop to install a part they bought online (aka an ‘outside part’). Performance and off-road shops have been dealing with this awkward situation since Al Gore invented the Internet.
The story goes something like this: A vehicle owner buys an accessory or part online with the intention of installing it themselves. However, when they get the part delivered, they realize that they lack the tools, time, and/or aptitude needed to tackle their DIY project. They then call around to their local shops and ask for help, often assuming that the install will be “quick” or “easy” or “straightforward.”
The question: Should off-road and performance shops install outside parts? Let’s weigh the pros and cons.
August 16th, 2016 by Matt Gold
At Function and Form Autolife, we approach our products with a unique mindset. We look at the functionality of each product in its intended and common use. Not always in a traditional approach, but more importantly in how our consumers use and need these products in todays times.
August 10th, 2015 by Kyle West
Pretty awesome stop-motion video of an old engine being rebuilt. I doubt it makes a ton of horsepower, but it’s fun to watch nonetheless.
If the video embed doesn’t work, check out 11 Months, 3000 pictures and a lot of coffee on YouTube.
May 4th, 2015 by Kyle West
For the past eight years RPMWare has been focused on a single goal: helping you sell more parts. In that time you have certainly delivered — RPMWare clients have sold hundreds-of-millions worth of parts to thousands of customers all over the world.
I’m excited to announce the release of Responsive RPMWare, a mobile friendly storefront that will help you sell even more parts. Responsive RPMWare leaves your site looking exactly the same on the desktop then transforms it into a mobile friendly site for customers on phones and tablets.
Responsive RPMWare adapts to display a layout optimized specifically for your customer’s screen size. As an example, on phones, where space is limited, we’ve hidden some less-important page elements to focus on the product. Read the rest of this entry »
December 1st, 2014 by Matt Gold
To restore service to our clients we have moved our DNS to another provider (Amazon Route 53). At this time all critical services have been restored. Your sites and checkout should be 100% operational. If you have any questions please contact us. Read the rest of this entry »